Letterman's Top 10, circa 1996..
"Top Ten New Ford Slogans"
As presented on the 04/29/96 broadcast of LATE SHOW with DAVID LETTERMAN
10. Where there's smoke, there's a Ford
9. Have you driven a Ford to the fire station lately?
8. Forget Chevy -- we've got the real Blazer!
7. Available in original or extra crispy
6. Now every Bronco is as exciting as O.J.'s!
5. Ford, the Unabomber of the highways
4. Quality is job one, putting out the fire is job two
3. Like a rock -- a rock of hot, molten lava
2. Aren't you tired of cops who stop you for speeding and ask, "Where's the fire?"
1. Click...vroom...kaboom!
Don't roast me too bad (twisted pun intended)